About

"Plastic is the Problem" was an advertising campaign designed to address the problem with disposable plastic water bottles. I had to explain the ways they pollute our environment using two methods: One using gray scale and negative space effectively with a balance between image and type. The other using nothing but type and one spot color. I took it upon myself to create a branding/call to action to help unify the pieces and to communicate the issue visually with only type. This project is an award winning advertisement entered in the AAF Reno 2015 ADDY Awards.