About

The client came to me with a branding problem. He had told me he wanted to sell flannels to people everywhere with a twist, all the consumer gets to pick is the size, everything else is random. Then he told me the name, “Random Flannel Generator.” I found the actual words a little intimidating at first. I eventually found a look that he was comfortable with and went from there. Below is a progression for the design of the logo. The first one is what he thought the brand might look like. After a little research I gave him a few more options that he loved. I also decided to mock up what I thought a mobile version of his website and some packaging labels could look like.